Influencer Marketing focuses on brand awareness and engagement. It leverages individuals with strong online influence to create content that resonates with their audience, aiming to build long-term trust and brand visibility. The content is often creative and narrative-driven, emphasizing the brand's values and story.
Affiliate Marketing, on the other hand, is centered on driving sales and traffic. Affiliates promote products through tracked links, earning commissions / fixed fee + commissions based on actual sales or clicks. This strategy is more transactional, with a clear focus on measurable results like conversions.